100% Organic Cotton
Safe on skin. Easy through the day
Soft from the first wear. Breathable when it matters. Nothing on the fabric that your skin has to question. No synthetics. No finishes that sit or linger. Just cotton, in its own state. It rests easy. Moves without friction. From morning hours to late evenings, staying the same on your skin. Made to be worn often. And to feel right against your skin, every time.
4.7/5 from verified customers · Free delivery · 30-day returns
The Tide Shirt
Woven from 100% organic cotton, the Tide is the shirt you stop noticing because it just works. Cool in heat. Soft after every wash. Built to move with you.
₹3,099
- 100% organic cotton — GOTS certified
- Mandarin collar, relaxed fit
- Breathable weave — stays cool in Indian summers
- Machine washable — gets softer with every wash
- Sizes S–3XL · Free delivery · Easy returns
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Free delivery across India. Easy 30-day returns.
Why Organic Cotton
The fabric your skin has been waiting for.
Conventional cotton uses more pesticides than any other crop. Organic cotton uses none. It's grown without chemicals, processed without toxins, and worn directly against your skin — all day, every day. That choice matters.
Real Customers
They didn't take it off.
"I've owned a lot of cotton shirts but nothing has felt this easy. Wore it for a 10-hour workday, meetings, dinner. Didn't think about it once."
"The fabric is genuinely different. Soft from day one and only gets better. I ordered a second colour the same week."
"My husband wore this to a wedding, then to brunch the next morning. That's when I ordered two more for his birthday."
Easy to Own
Wash it. Wear it. Repeat.
- Machine wash cold, gentle cycle
- Tumble dry low or flat dry in shade
- Warm iron if needed — fabric relaxes naturally
- No bleach, no dry clean needed
Made Right
Certified from seed to shirt.
One shirt. The right fabric. Every day.
Free delivery across India. 30-day returns. Size guide inside.